.Manly Bands is actually a direct-to-consumer homeowner of men's rings. The company launched in 2016 after John Ruggiero, the co-founder along with his spouse Michelle, couldn't discover an appropriate wedding event band.This is actually Ruggiero's 2nd appeal on the podcast. In April 2021, our experts covered the business's founding, special ring components, and also much more. Ever since, Manly Bands has obtained its maker. The manufacturing of rings coming from, mention, Port Daniel's whiskey barrels or Fender guitar strings produces convincing video recording, points out Ruggiero, ideal for storytelling on social networks as well as somewhere else.The whole audio of our discussion is ingrained below. The records is actually modified for duration as well as clarity.Eric Bandholz: Provide our team a rundown of what you do.John Ruggiero: My partner, Michelle, and I started an on-line ring provider called Manly Bands in 2016 to resolve a concern of wedding event bands for males. We were actually just married. I have huge fingers as well as could not discover a ring that I liked that was not overpriced. My alternatives were actually buying from a brochure or even having one thing custom-made.I wound up acquiring coming from an internet site. The band showed up in a flat mailer, without box or even customer support. It was actually an unpleasant expertise through today's ecommerce standards.Our experts received gotten married to, transferred to Florida, and also needed a work. Our experts informed ourselves, "Our team are actually both entrepreneurs. Why don't our company produce our very own company?" Our experts reviewed the types of concerns our team would certainly found and just how to resolve them. My band expertise appeared, and our experts chose to try to fix it for other men.Our target when our company began was to pay out rental fee. Our team thought creating a pair thousand bucks a month from this would be actually wonderful. Our experts considered it a way of living service, certainly not high-growth. It was actually merely Michelle and me in our garage making bands and also sending all of them out to clients. Our team had actually appealed one thing. Our notification reverberated with potential customers.Michelle and also I create an excellent staff. I generate concepts, and also she is actually the implementer. A ton of our success goes to her creative mind. She names the rings and creates people. She links the bands to consumers. Explaining a ring entirely as "eight-millimeter dark" didn't suffice.Our team developed rings from unique components, including Port Daniel's gun barrels or even exclusive metallics. Business removed. Ever since, our company have actually expanded greatly. Our company right now have more than 55 individuals in the Manly Bands loved ones. Regarding one-half of those are ring artisans that operate in our lately acquired manufacturing shop in Utah.Bandholz: When did you acquire a producer?Ruggiero: Concerning a year and also a half ago. Our team had been their client for several years, so we knew them properly. Most of their company was actually wholesale, which didn't enthusiasm us-- visiting mom-and-pop jewelers. They maintained their retail clients as well as brand name. Our experts got several of their properties and carried over employees.Inducing a manufacturing team has actually been among the very best things our company've performed. It's been actually incredible to walk out there and watch all of them bring in bands out of Fender guitar strings or even steel coming from an M1 Abrams tank.Bandholz: Exactly how carries out in-house manufacturing effect advertising and marketing?Ruggiero: It's been actually substantial. Taking a video camera to the opposite side of the office and shooting the group making use of lathes to cut the metallic rods or whiskey barrels into bands produces astonishing online video. Our experts possess our cam team available at all times. Our experts use that video footage on our social media sites and also in our ads and also email lists. Our team try to promote that due to the fact that a lot of providers in the guys's ring area do not manufacture. They drop ship or order from overseas and then transport it out. But our company prefer it to last a lifetime as well as be one thing individuals can easily take honor in.We have actually had a bunch of success along with our armed forces culture selection, where our experts source distinct military components. We have the M1 Garand rifle stock, the wood component, from World War I. Watching our team placed that in the turret and also cut a part out for a ring is actually amazing.Our advertising and marketing for those rings talks about the background, the soldiers, where the item was utilized, as well as factors like that. My spouse as well as I analyzed filmmaking in college. Our company use our abilities to teach and narrate. As an example, I just recently got an e-mail from a client who shared that his grandpa used to steer M1 tanks. The customer blessed some of those rings to his grandfather, and also they had quite a mental swap. It's nice to help consumers associate with their past times as well as develop something meaningful.Bandholz: Where can individuals get a ring from you?Ruggiero: ManlyBands.com. Our company have images on Instagram, as well. I get on Twitter and LinkedIn.